Once Mother’s Day has come and gone, it is the beginning of the summer doldrums for most retailers, brick and mortar or e-commerce. During this slow period it is the perfect time to start planning for the upcoming fall holiday season or better yet, implement changes in the store whether it is your website, pos system, phone system, physical changes to the store floor plan, finally dive into social media or whatever projects you have been putting off. Of course there is never really a perfect time, but with planning, you can accomplish much.
It is during this time, you can finally dedicate your time and resources to improving your business for a less hectic season operationally and dedicate more of your time to making sales and building your customer relationships. This will give the opportunity to work out any glitches that may arise and any new procedures so that you and your staff are ready for the selling season.
If you are not ready to make any operational changes, you can still use this time to plan out how you will approach the fall holiday season. The plans may include how you will market yourself to your existing customers, finding ways to attract new customers, plan your arrival times for incoming stock, take stock of what sells during the season and plan accordingly, plan promotions, etc. You also need to keep in mind what you are going to do once the holiday rush has subsided and how you will prepare for the next season. With a little planning, you can be proactive instead of being reactive to the season.
Use the summer doldrums to your advantage to start planning or making changes so you are ready for the fall season. Most importantly, be flexible and remember that your customers are the first priority.